Ilala Lodge

Victoria Falls / Boutique Hotel

Ilala Lodge is the closest hotel to The majestic Victoria Falls in Zimbabwe. The are a family owned 5 star boutique hotel with 64 rooms designed in an African style. They were Focus Online's first client back in 2012 and we still play an integral role in their digital efforts and presence.

The Task

The original website built in 2012 needed a complete rebuild. Not only was the design dated but the content management system was cumbersome and outdated. They needed a solution that allowed them to easily manage content, update rates and manage media and ratesheets for industry clients (tour operators). As users were increasingly searching on their phones they needed a mobile friendly website with strong calls to action. Having implemented a better revenue management system internally they needed to be able to add specials and target specific locales easily.
"
We’ve worked with Focus Online for many years and I have nothing but kind words for them. They’re quick to reply to emails and requests, consistently deliver high quality work and keep us updated on industry trends. If you’re looking for excellent personal service and world-class web development, they’re the agency for you!
Heather Kay / General Manager - Ilala Lodge
"

The Results

Adding our custom page builder allowed their team to easily manage the content create new pages and do this seamlessly without any external help. On the marketing front our paid search marketing efforts have delivered excellent results with bookings growing from 10% of total business to 30%. They organically rank consistently in the top 5 for Victoria falls Hotels a non branded high traffic and well targeted keyword.

Total website sessions increased by
46.14%
Goal completions increased by
98.80%
Total pageviews increased by
34.99%
Direct online revenue increased by
72.93%

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.


Hotel Website Design

Pay Per Click
Marketing

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.


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Social Media
Marketing

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.


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Content
Marketing

Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.


What do you need?

Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.


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Email
Marketing

We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.


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