Kings Camp

Timbavati Private Nature Reserve / Luxury Safari Lodge

Situated in the Timbavati Private Nature Reserve, Kings Camp offers the perfect safari escape from the hustle-and-bustle of everyday life. Luxury accommodation coupled with spectacular game viewing keeps guests returning year after year.

The Task

In 2017, Focus Online was tasked with the design and redevelopment of websites for the Seasons In Africa Group’s lodges, hotels and adventures. Beyond the scope of these encompassing build projects, we were tasked with delivering the brand’s various digital marketing programmes, comprising paid search, social media marketing and advertising, as well as organic search optimisation. Kings Camp was the first website in the portfolio to be developed in 2017, and paved the way for our productive relationship with the Seasons in Africa Group. Along with the other lodges in the Seasons portfolio, Kings Camp opted for Focus Online’s performance based remuneration model.
Focus Online has assisted Kings Camp with our social media for both Facebook and Instagram for over 2 years, as well as designing, developing and maintaining our website. They reply promptly and are happy to elaborate on their reports if needed. If you are looking for social media assistance then we would definitely recommend getting in contact with them
Hayley Cooper / Kings Camp

The Results

With the design and development of a beautiful, yet functional website in 2017, Focus Online worked to further establish Kings Camp as a premium Southern African establishment. This, along with comprehensive paid search, SEO and social media strategies, resulted in a significant increase in the number of direct bookings achieved over time, as a percentage of overall new business.

Total website pageviews increased by
Average session duration increased by
Direct online revenue increased by

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.

Hotel Website Design

Pay Per Click

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.

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Social Media

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.

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Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.

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Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.

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We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.

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