Le Franschhoek

Franschhoek, Cape Winelands / Luxury Hotel

Nestled in the heart of the Cape Winelands, Le Franschhoek Hotel and Spa offers features 79 en-suite rooms and suites, two vavish villas and 16 stunning double and single villas. What's more, it boasts a remarkable selection of inspiring venues, delectable restaurants, and indulgent spa treatments, to present luxurious hotel accommodation at its best.

The Task

Le Franschhoek is one of Focus Online’s most longstanding clients. Since 2013, we have redeveloped the brand’s website 3 times to keep up with best practice and technological trends. The most recent iteration of the brand’s website went live in May 2020. In addition to being responsible for the brand’s ongoing website maintenance, Focus Online also delivers a comprehensive range of online marketing services for the brand, including paid search management, organic search optimisation, analytics, reporting, content writing as well as social media marketing and advertising.

The Results

Working closely with Focus Online’s digital strategists, Le Franschhoek has managed to establish itself as an acclaimed establishments, both among luxury weekend travellers and an international clientele. The brand has enjoyed consistently lower new business acquisition costs, thanks to Focus Online’s emphasis on driving direct bookings and our proven approach to user experience optimisation – especially on mobile devices.