Le Franschhoek

Franschhoek, Cape Winelands / Luxury Hotel

Nestled in the heart of the Cape Winelands, Le Franschhoek Hotel and Spa offers features 79 en-suite rooms and suites, two vavish villas and 16 stunning double and single villas. What's more, it boasts a remarkable selection of inspiring venues, delectable restaurants, and indulgent spa treatments, to present luxurious hotel accommodation at its best.

The Task

Le Franschhoek is one of Focus Online’s most longstanding clients. Since 2013, we have redeveloped the brand’s website 3 times to keep up with best practice and technological trends. The most recent iteration of the brand’s website went live in May 2020. In addition to being responsible for the brand’s ongoing website maintenance, Focus Online also delivers a comprehensive range of online marketing services for the brand, including paid search management, organic search optimisation, analytics, reporting, content writing as well as social media marketing and advertising.

The Results

Working closely with Focus Online’s digital strategists, Le Franschhoek has managed to establish itself as an acclaimed establishments, both among luxury weekend travellers and an international clientele. The brand has enjoyed consistently lower new business acquisition costs, thanks to Focus Online’s emphasis on driving direct bookings and our proven approach to user experience optimisation – especially on mobile devices.

Total website sessions increased by
Average bounce rate decreased by
Number of new users increased by
Average time on page increased by

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.

Hotel Website Design

Pay Per Click

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.

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Social Media

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.

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Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.

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Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.

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We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.

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