Liz McGrath Collection

South Africa / Collection

The Liz McGrath Collection comprises The Cellars-Hohenort in Cape Town, The Marine in Hermanus, and The Plettenberg in Plettenberg Bay – three iconic hotels that exemplify South African hospitality. Unique in location, the three 5-star hotels share a philosophy of creating ‘a world away from the ordinary’.

The Task

In 2021 Focus Online were tasked with taking over the social media marketing and advertising for the Liz McGrath Collection, namely their hotels The Cellars-Hohenort in Cape Town, The Marine in Hermanus and The Plettenberg in Plettenberg Bay. They opted for a fixed monthly retainer.

The Results

We implemented an effective organic and paid social media strategy which resulted in increased brand recognition, social media engagement, social traffic to the website and website leads. Our posting strategy is consistent, taking into account monthly events and area attractions, and our ads are highly targetted.

Total Website Traffic Increased By
51%
Facebook Page Likes Increased By
91%
Facebook Engagement Rate Increased By
41%
Instagram Engagement Increased By
106%

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.


Hotel Website Design

Pay Per Click
Marketing

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.


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Social Media
Marketing

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.


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Content
Marketing

Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.


What do you need?

Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.


Request a SEO Audit

Email
Marketing

We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.


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