Madikwe Hills Private Game Lodge

Madikwe Game Reserve / Luxury Safari Lodge

Set within 75 000 hectares of safari park, Madikwe Hills Private Game Lodge is situated on a rocky outcrop in the heart of the malaria-free Madikwe Game Reserve. The lodge accommodates up to 24 guests in expansive, well-spaced and totally private glass-fronted suites scattered across the hillside.

The Task

In 2017, Focus Online was tasked with the design and redevelopment of websites for the Seasons In Africa Group’s lodges, hotels and adventures. Beyond the scope of these encompassing build projects, we were tasked with delivering the brand’s various digital marketing programmes, comprising paid search, social media marketing and advertising, as well as organic search optimisation. Madikwe Hills, along with the other lodges in the Seasons in Africa portfolio, opted for Focus Online’s performance based remuneration model.
It is an absolute pleasure to work with Focus Online, using them as our digital marketing tool. Their marketing ideas are great! Focus Online doesn't just randomly and blindly put ideas in place; they assiduously do their homework, execute studies and plan where what needs to be done in order to reap the best benefits. When one asks them to do something specific, it always gets done in a professional and timely manner. I can highly recommend their services to anyone.
Hannes Kruger / General Manager - Madikwe Hills

The Results

With the design and development of a beautiful, yet functional website in 2019, we positioned Madikwe Hills as a premium Southern African establishment. This, along with comprehensive paid search, SEO and social media strategies, resulted in a significant increase in the number of direct bookings achieved over time, as a percentage of overall new business.

Total website sessions increased by
Number of new users increased by
Total pageviews increased by
Direct online revenue increased by

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.

Hotel Website Design

Pay Per Click

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.

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Social Media

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.

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Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.

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Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.

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We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.

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