Melozhori Private Game Reserve

Bonnievale / Private Game Reserve

Melozhori Private Game Reserve is one of the most exclusive game reserve in the Western Cape, situated less than 200km from Cape Town, halfway to the Garden Route. There are only 4 spaciously-positioned accommodations for a maximum of 16 guests: an exclusive-use safari lodge, a self-catering and pet-friendly cottage and two romantic Eco-Pods.

The Task

In 2021, Focus Online was tasked with the redesign and development of the Melozhori Private Game Reserve website. An extensive brand positioning and discovery session with our partner Mike Van Royen, established the tone of the copy and informed the visual direction of the interface design. The website was to be developed with both users and search engines in mind, and based on set stylistic references.
We recently worked with Focus Online to develop our new website for Melozhori Private Game Reserve. We were extremely impressed with their commitment and professionalism. We enjoy working with Focus Online and look forward to continue working with them.
Lientjie Nell / Reserve Manageress / Melozhori Private Game Reserve

The Results

The result of our extensive website design and development process was a fully functional website with user-friendly navigation, striking imagery, responsive design and beautifully-written copy. Beyond the scope of this encompassing build project, we were tasked with delivering the brand’s various digital marketing programmes, comprising paid search, social media advertising, email marketing, as well as organic search optimisation. Melozhori opted for Focus Online’s performance based remuneration model.

Total Traffic Improved
Organic Traffic Increased
New Users Increased
Leads Increased

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.

Hotel Website Design

Pay Per Click

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.

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Social Media

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.

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Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.

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Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.

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We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.

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