We developed a Google Ads account that runs targeted ads on the Google Search Network and we implemented a Google Hotel Ads campaign. The statistics garnered so far are extremely positive, with a high volume of relevant traffic at an acceptable cost-per-click, and a reasonable click-through-rate, indicating appealing and well-targetted ads.
In 2023, the result of the website redevelopment project was a responsive, user-friendly website that perfectly showcases this beautiful property. Areas of optimisation included a simplified navigation menu, a layout that encourages leads, rich imagery and a more effective footer.
From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.
Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.
Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.
Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.
Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.
We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.
Stanley Cornelius
stanley@focusonline.co.za
First Floor Kildare Centre
Corner Kildare Road and Main St
Newlands, Cape Town
7700
Shaun Macdonald
shaun@focusonline.co.za
Arunta Place
Tamworth
New South Wales
Australia
2340
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