Ocean View House

Camps Bay / Guesthouse

Ocean View House is a 4 star guesthouse occupying a prime position on Cape Town’s Atlantic coast. With the most breath-taking views of the Atlantic Oceans all the rooms at this Camps Bay guesthouse enjoy amazing vistas.

The Task

In 2022, Focus Online was tasked with driving direct revenue through Google Ads and providing recommendations on optimising their website for both users and search engines. We developed a Google Ads account that runs targeted ads on the Google Search Network. On a monthly basis, we report on the performance of the account, including traffic to their website from various mediums, leads received and direct bookings. In 2023, Focus Online redeveloped the Ocean View House website, working closely with the team to adhere to style and content requirements.

The Results

We developed a Google Ads account that runs targeted ads on the Google Search Network and we implemented a Google Hotel Ads campaign. The statistics garnered so far are extremely positive, with a high volume of relevant traffic at an acceptable cost-per-click, and a reasonable click-through-rate, indicating appealing and well-targetted ads.

In 2023, the result of the website redevelopment project was a responsive, user-friendly website that perfectly showcases this beautiful property. Areas of optimisation included a simplified navigation menu, a layout that encourages leads, rich imagery and a more effective footer.

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.

Hotel Website Design

Pay Per Click

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.

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Social Media

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.

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Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.

What do you need?

Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.

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We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.

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