Palm River Hotel

Victoria Falls / Hotel

The Palm River Hotel is situated along the banks of the iconic Zambezi River, only 4 km from Africa’s Natural World Wonder, Victoria Falls. It was opened in December 2021.

The Task

In 2021, Focus Online was tasked with the design and development of the Palm River Hotel website. The website was to be developed with both users and search engines in mind, and based on set stylistic references provided by their team. The website would be built using PHP and MySQL, with the Content Management System being built in WordPress. They also needed a solution that allowed them to easily manage content, update rates and manage media and ratesheets for industry clients (tour operators).
We've worked with Focus Online for many years and I have nothing but kind words for them. They're quick to reply to emails and requests, consistently deliver high quality work and keep us updated on industry trends. If you're looking for excellent personal service and world-class web developement, they're the agency for you!
Heather Kay / Travel Specialist / Palm River Hotel

The Results

The result of our extensive website design and development process was a fully functional easy-to-digest website with user-friendly navigation, striking imagery and responsive design. Beyond the scope of this structured build project, we were tasked with delivering the brand’s various digital marketing programmes, comprising Google paid search, necessary monthly website updates and organic search engine optimisation.

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.

Hotel Website Design

Pay Per Click

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.

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Social Media

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.

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Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.

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Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.

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We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.

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