Rora Private Collection

Southern Africa / Travel Collection

The Rora Private Collection offers perfect locations for multigenerational families and groups of friends wanting to experience a once in a lifetime African Safari, holiday or celebration. The collection comprises Molori Safari Lodge in the Madikwe Game Reserve, Moledi Gorge and Sable House in the North West Province, On Oyster along South Africa's Garden Route and the upcoming Mashuma Safari in Mana Pools, Zimbabwe.

The Task

In 2022, Focus Online was tasked with the digital marketing for Rora Private Collection. Our services included social media marketing and advertising, Google Ads management, search engine optimisation and website updates. The overall aim was to generate relevant traffic, improve conversion rates maximising the number of enquiries and ensure optimum social media exposure and user engagement.

The Results

We developed a Google Ads account that runs targeted ads on the Google Search Network. The statistics garnered so far are extremely positive, with a high volume of relevant traffic at an acceptable cost-per-click, and a reasonable click-through-rate, indicating appealing and well-targetted ads. On Facebook and Instagram, our posting strategy is consistent and our ads are highly targetted. It has resulted in increased brand recognition, social media engagement, social traffic to the website and website leads. We also made a number of stylistic and user-experience changes to the website, and these improvements will be ongoing moving forward.

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.

Hotel Website Design

Pay Per Click

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.

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Social Media

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.

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Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.

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Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.

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We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.

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