Samara Private Game Reserve

Eastern Cape / Luxury Private Game Reserve

Spanning 67,000 acres of wilderness in the Great Karoo, Samara Private Game Reserve offers a Big 5 safari with a difference. The reserve boasts two five-star luxury lodges accommodating a maximum of 26 people.

The Task

In 2016, Focus Online won the development pitch the Samara Hotels website. The brand selected us for the project as they were seeking to differentiate themselves online with a truly premium site. A comprehensive visual refresh and user experience enhancement exercise followed in late 2018. Focus Online works closely with Samara in terms of the implementation of its digital marketing campaign. We are responsible for detailed revenue reporting, user analytics, as well as ongoing product development advisory. In addition, we also assist the brand with ongoing content generation and social media marketing. As of 2018, Samara was one of our first clients to adopt a hybrid performance based model, giving the brand access to resources on demand while also optimising their new business acquisition costs.
Focus Online’s strategic approach to marketing has helped us to elevate our business presence in the online space and to reap the rewards. Working with the team is always enjoyable and their insights have enabled us to find solutions to a variety of business challenges - not just for marketing, but for business development in general. We appreciate the professional and transparent manner with which Focus conducts business and we wholeheartedly recommend their services.
Isabelle Tompkins / Business Development Manager - Samara

The Results

Focus Online designed and developed a website that today is the envy of many of the brand’s competitors. In addition, we’ve assisted Samara in meeting and exceeding their annual revenue targets while positioning the game reserve as a leader in socially and economically responsible travel in Southern Africa. Our proactive approach to product development has also enabled the brand to access a larger slice of the online attention economy.