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Samara Private Game Reserve

Eastern Cape / Luxury Private Game Reserve

Spanning 67,000 acres of wilderness in the Great Karoo, Samara Private Game Reserve offers a Big 5 safari with a difference. The reserve boasts two five-star luxury lodges accommodating a maximum of 26 people.

The Task

In 2016, Focus Online won the development pitch the Samara Hotels website. The brand selected us for the project as they were seeking to differentiate themselves online with a truly premium site. A comprehensive visual refresh and user experience enhancement exercise followed in late 2018. Focus Online works closely with Samara in terms of the implementation of its digital marketing campaign. We are responsible for detailed revenue reporting, user analytics, as well as ongoing product development advisory. In addition, we also assist the brand with ongoing content generation and social media marketing. As of 2018, Samara was one of our first clients to adopt a hybrid performance based model, giving the brand access to resources on demand while also optimising their new business acquisition costs.
"
Focus Online’s strategic approach to marketing has helped us to elevate our business presence in the online space and to reap the rewards. Working with the team is always enjoyable and their insights have enabled us to find solutions to a variety of business challenges - not just for marketing, but for business development in general. We appreciate the professional and transparent manner with which Focus conducts business and we wholeheartedly recommend their services.
Isabelle Tompkins / Business Development Manager - Samara
"

The Results

Focus Online designed and developed a website that today is the envy of many of the brand’s competitors. In addition, we’ve assisted Samara in meeting and exceeding their annual revenue targets while positioning the game reserve as a leader in socially and economically responsible travel in Southern Africa. Our proactive approach to product development has also enabled the brand to access a larger slice of the online attention economy.

Total website sessions increased by
30.22%
Average session duration increased by
9.01%
Goal completions increased by
50.48%
Total pageviews increased by
15.83%

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.


Hotel Website Design

Pay Per Click
Marketing

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.


Request Free Adwords Audit

Social Media
Marketing

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.


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Content
Marketing

Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.


What do you need?

Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.


Request a SEO Audit

Email
Marketing

We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.


Email Us

Important Notice Regarding WhatsApp Messages

It has come to our attention that individuals are impersonating our company on WhatsApp and sending unsolicited messages using our name. We want to clarify that these messages are not from us and may be attempts to scam or mislead recipients.

What You Should Know:

Official Communication: Our company does not initiate contact via WhatsApp for promotional purposes or to request personal information.

Verify Contacts: If you receive a message claiming to be from us, please verify its authenticity by contacting us directly through our official channels listed on our website.

Report Suspicious Activity: We encourage you to report any suspicious messages to WhatsApp and block the sender.

Your safety and trust are our top priorities. Thank you for your understanding and vigilance.

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