Samara Private Game Reserve

Eastern Cape / Luxury Private Game Reserve

Spanning 67,000 acres of wilderness in the Great Karoo, Samara Private Game Reserve offers a Big 5 safari with a difference. The reserve boasts two five-star luxury lodges accommodating a maximum of 26 people.

The Task

In 2016, Focus Online won the development pitch the Samara Hotels website. The brand selected us for the project as they were seeking to differentiate themselves online with a truly premium site. A comprehensive visual refresh and user experience enhancement exercise followed in late 2018. Focus Online works closely with Samara in terms of the implementation of its digital marketing campaign. We are responsible for detailed revenue reporting, user analytics, as well as ongoing product development advisory. In addition, we also assist the brand with ongoing content generation and social media marketing. As of 2018, Samara was one of our first clients to adopt a hybrid performance based model, giving the brand access to resources on demand while also optimising their new business acquisition costs.
Focus Online’s strategic approach to marketing has helped us to elevate our business presence in the online space and to reap the rewards. Working with the team is always enjoyable and their insights have enabled us to find solutions to a variety of business challenges - not just for marketing, but for business development in general. We appreciate the professional and transparent manner with which Focus conducts business and we wholeheartedly recommend their services.
Isabelle Tompkins / Business Development Manager - Samara

The Results

Focus Online designed and developed a website that today is the envy of many of the brand’s competitors. In addition, we’ve assisted Samara in meeting and exceeding their annual revenue targets while positioning the game reserve as a leader in socially and economically responsible travel in Southern Africa. Our proactive approach to product development has also enabled the brand to access a larger slice of the online attention economy.

Total website sessions increased by
Average session duration increased by
Goal completions increased by
Total pageviews increased by

Visit Website

Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.

Hotel Website Design

Pay Per Click

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.

Request Free Adwords Audit

Social Media

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.

Lets talk


Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.

What do you need?

Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.

Request a SEO Audit


We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.

Email Us