Scott Ramsay

Cape Town / Photographer

Scott Ramsay is an award-winning photographer and writer who loves to explore Africa's national parks and interviews the conservationists who protect them.

The Task

In 2016, Focus Online was tasked with developing the Love Wild Africa website for acclaimed African travel photographer Scott Ramsay. The site was to serve as an online presence for his editorial following, while also facilitating ecommerce sale of his most recent coffee table book, Africa’s Wildest Places. Focus Online also delivered a comprehensive product launch campaign, supported by social media marketing and advertising. A comprehensive visual refresh of the site followed in 2017. During 2019, we were also tasked with design and development of ScottRamsay.Africa, a dedicated visual portfolio of Scott’s best works.
"
For the past five years, I've worked exclusively with Focus Online. They offer key advantages over other suppliers I've used. They listen carefully to my needs, and help me elucidate my vision especially when I struggle to express it clearly! They are meticulous and patient in their scoping process. They offer holistic, creative solutions that I wouldn't have considered.
Scott Ramsay / Owner - Love Wild Africa
"

The Results

Focus Online’s design and development of these two premium websites enabled Scott to engage with his photographic following in deeper and more lucrative ways. Several hundred copies of Africa’s Wildest Places were sold via the Love Wild Africa website, while his new site, ScottRamsay.Africa, supports both his fine art sales and his work as a professional photographer for luxury travel brands in Southern Africa.