Working closely with Focus Online’s paid search, content and account management teams, Seasons in Africa managed to position their new lodge properties as premium Southern African establishments while rapidly ramping up on revenue from a cold start. For established properties, the same brand positioning outcomes were achieved, while also delivering a significant increase in the number of direct bookings achieved as a percentage of overall new business. The Group’s hotel properties benefitted from outsourcing their digital marketing activities and being able to focus on their core business, that of running a hotel, more effectively.
From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.
Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.
Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.
Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.
Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.
We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.
Stanley Cornelius
stanley@focusonline.co.za
First Floor Kildare Centre
Corner Kildare Road and Main St
Newlands, Cape Town
7700
Shaun Macdonald
shaun@focusonline.co.za
Arunta Place
Tamworth
New South Wales
Australia
2340
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