The Royal Portfolio

South Africa / Luxury Hotel Group

The Royal Portfolio is a collection of exclusive hotels and lodges located in iconic destinations across South Africa. Namely, Royal Malewane in the Greater Kruger National Park, Birkenhead House in Hermanus, La Residence in Franschhoek and The Silo in Cape Town.

The Task

In 2015, Focus Online was tasked with the development of The Royal Portfolio (TRP) website. The site build was a complex project, given the need to give users access to all the brand’s properties, itineraries and editorial content, while ensuring an optimum user experience (UX) across all browsing devices. An extensive design refresh was completed in 2019. Focus Online developed TRP’s digital marketing strategy and is responsible for its ongoing implementation. The agency is also responsible for paid search campaign management, monthly revenue reporting, continual website maintenance, analytics and reporting, as well as e-commerce tracking.

The Results

Focus Online serves as a strategic business partner to the brand, helping TRP meet and exceed their revenue targets per property. We add value to their bottom-line through Search Engine Optimisation, user experience improvements, detailed revenue reporting and data driven optimisation of their paid and organic marketing campaigns.