The Royal Portfolio

South Africa / Luxury Hotel Group

The Royal Portfolio is a collection of exclusive hotels and lodges located in iconic destinations across South Africa. Namely, Royal Malewane in the Greater Kruger National Park, Birkenhead House in Hermanus, La Residence in Franschhoek and The Silo in Cape Town.

The Task

In 2015, Focus Online was tasked with the development of The Royal Portfolio (TRP) website. The site build was a complex project, given the need to give users access to all the brand’s properties, itineraries and editorial content, while ensuring an optimum user experience (UX) across all browsing devices. An extensive design refresh was completed in 2019. Focus Online developed TRP’s digital marketing strategy and is responsible for its ongoing implementation. The agency is also responsible for paid search campaign management, monthly revenue reporting, continual website maintenance, analytics and reporting, as well as e-commerce tracking.

The Results

Focus Online serves as a strategic business partner to the brand, helping TRP meet and exceed their revenue targets per property. We add value to their bottom-line through Search Engine Optimisation, user experience improvements, detailed revenue reporting and data driven optimisation of their paid and organic marketing campaigns.

Total website sessions increased by
5.11%
Average pages per session increased by
2.11%
Goal completions increased by
80.72%
Direct online revenue increased by
54.35%

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Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.


Hotel Website Design

Pay Per Click
Marketing

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.


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Social Media
Marketing

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.


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Content
Marketing

Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.


What do you need?

Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.


Request a SEO Audit

Email
Marketing

We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.


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