Tuningi Safari Lodge

Madikwe Game Reserve / Luxury Safari Lodge

The family-friendly Tuningi Safari Lodge is situated in the Madikwe Game Reserve. Tuningi offers guests superior 5-star accommodation enhanced by an impressive Big 5 safari experience and personalised service.

The Task

In 2017, Focus Online was tasked with the design and redevelopment of websites for the Seasons In Africa Group’s lodges, hotels and adventures. Beyond the scope of these encompassing build projects, we were tasked with delivering the brand’s various digital marketing programmes, comprising paid search, social media marketing and advertising, as well as organic search optimisation. Tuningi Safari Lodge, along with the other lodges in the Seasons in Africa portfolio, opted for Focus Online’s performance based remuneration model.
Focus Online has provided creative and beautifully designed marketing material and website content for Tuningi, and work closely with our team to make sure the quality of the content is in line with our marketing strategy. The monthly reporting and feedback provides an in-depth analysis of our online marketing statistics.
Lorene Du Plessis / Reservations Manager - Tuningi Safari Lodge

The Results

With the design and development of a beautiful, yet functional website in 2018, we positioned Tuningi as a premium Southern African establishment. This, along with comprehensive paid search, SEO and social media strategies, resulted in a significant increase in the number of direct bookings achieved over time, as a percentage of overall new business.

Total website pageviews increased by
Average pages per session increased by
Average session duration increased by
Direct online revenue increased by

Visit Website

Our Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.

Hotel Website Design

Pay Per Click

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.

Request Free Adwords Audit

Social Media

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.

Lets talk


Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.

What do you need?

Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.

Request a SEO Audit


We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.

Email Us