The family-friendly Tuningi Safari Lodge is situated in the Madikwe Game Reserve. Tuningi offers guests superior 5-star accommodation enhanced by an impressive Big 5 safari experience and personalised service.
In 2017, Focus Online was tasked with the design and redevelopment of websites for the Seasons In Africa Group’s lodges, hotels and adventures. Beyond the scope of these encompassing build projects, we were tasked with delivering the brand’s various digital marketing programmes, comprising paid search, social media marketing and advertising, as well as organic search optimisation. Tuningi Safari Lodge, along with the other lodges in the Seasons in Africa portfolio, opted for Focus Online’s performance based remuneration model.
Focus Online has provided creative and beautifully designed marketing material and website content for Tuningi, and work closely with our team to make sure the quality of the content is in line with our marketing strategy. The monthly reporting and feedback provides an in-depth analysis of our online marketing statistics.
Lorene Du Plessis / Reservations Manager - Tuningi Safari Lodge
With the design and development of a beautiful, yet functional website in 2018, we positioned Tuningi as a premium Southern African establishment. This, along with comprehensive paid search, SEO and social media strategies, resulted in a significant increase in the number of direct bookings achieved over time, as a percentage of overall new business.
Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.
Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.
Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.
We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.