Updated 11 August 2020
What are the latest updates from airlines across the world? What can your business be doing to boost your online presence? When do the experts believe travel will open up again?
Here, we highlight a number of useful COVID-19 resources for individuals in the travel and tourism industry, including live blogs, recovery strategies, news portals and current digital marketing trends.
SiteMinder World Hotel Index
It is said that the only constant in the world is change, and the SiteMinder World Hotel Index sheds light on exactly this. Sourced from SiteMinder’s guest acquisition platform, used by 35,000 hotels and connected to more than 400 hotel booking channels globally, the SiteMinder World Hotel Index provides data and commentary for the hotel industry at both a macro and local scale never before seen.
Interactive Travel Regulations Map
IATA together with Timatic Sourcing have developed an interactive map displaying the latesting travel regulations by country. Countries are marked Total Restrictive, Partially Restrictive, No Regulation Related to Coronavirus Implemented or Latest Updates Currently Under Review. Information is sourced from airlines, immigration authorities, ministries of foreign affairs and other government departments.
Top 5 Things You Need to Know Now in Hotel Digital Marketing
30 March 2020 | NextGuest
From SEO to social media and CRM, NextGuest have put together their top 5 considerations for your digital strategy during the time of COVID-19. This is a fantastic snap-shot of things you should be working while travel is on pause.
Coronavirus and the Travel Industry: Live Blog
Skift’s live blog is a great way to stay on top of coronavirus’ impact on the travel industry. Read the latest global news coverage on this sector and how it pertains to coronavirus. Their team also regularly comment on relevant stories in the media, providing further insight into the current state of affairs.
COVID-19 Hotel Recovery Strategy: The Journey to Recovery from Coronavirus
13 April 2020 | NextGuest
NextGuests’ guide to recovery for hotels is based on a three-phase approach: when travel is on pause, when travel demand starts to pick up, and when travel demand strengthens. To download the eBook, simply fill in your company details, email address and name. Their strategy touches on website content, reservations & cancellations, search engine marketing, revenue management, website conversion optimization and much more.
Coronavirus Battle Plan
Back in April, Tourism Marketing put together a comprehensive marketing battle plan for establishments in the tourism industry with the tagline “Assess. Adapt. Survive.” The article highlights various marketing strategies to consider during the pandemic. Coverage includes maintaining brand awareness, reassuring customers, cash flow and planning for when the crisis is over.
What will Travel Look Like After Coronavirus?
30 March 2020 | CNN
It’s difficult to imagine a post-coronavirus world in which the tourism industry is unaffected. With the scale of restrictions in place, the pandemic has been especially devastating to this sector. CNN Travel highlights eight things we can expect to see once recovery has begun, including standards of cleanliness, lower airfares, booking flexibility and more.
Department of Tourism Website SA
The official South African Department of Tourism website offers a wealth of information about coronavirus and how it affects the hospitality industry. From details about the COVID-19 Tourism Relief Fund and the latest publications, to a list of recent press releases and up-to-date news about the sector, it’s definitely worth keeping an eye on.
ASATA’s coronavirus webpage was developed to combat the sheer volume of inaccurate and unconfirmed information circulating online. The portal features daily COVID-19 infection numbers, the latest government updates, regularly uploaded news articles and the most recent supplier updates.
Your Online Presence is Now More Important Then Ever
3 April 2020
Enlight Strategic discuss the importance of your online presence as more people come to rely on digital technology to communicate, source information and transact during the coronavirus lockdown. They list five basic things to focus one, to ramp up your online efforts including user experience, content and information architecture.
UNWTO COVID-19 Portal
The World Tourism Organisation, a United Nations Specialized Agency, has set up a section of their impressive website singularly dedicated to the coronavirus. The content covers all the ways in which the pandemic is affecting the tourism industry worldwide, lists current recovery initiatives, highlights global news, and highlights recommendations for action. Especially interesting is the impact assessment on international tourism and recovery projections for 2021.
COVID-19 Consumption Changes: Keep That Brand Light Burning
29 April 2020
Research from the Board of Innovation reveals how the South African economy is being shaped by new habits and regulations based on less physical contact and stricter travel and hygiene restrictions. Digital experiences are for the most part replacing in-person experiences. Read all the COVID-19 consumption changes in this article by Yellow Door Collective.
CNN Travel: Africa’s Tourism Industry is Preparing for a Post-Coronavirus Era
1 June 2020
CNN Travel discuss the current state of the tourism industry in Africa and summise what travel might look like on the continent going forward. Guest preferences might include virtual check-in, more frequently buying airline tickets online and overall independence.
BusinessTech: Opening Up Intra-Provincial Travel
30 July 2020
On 30 July 2020, Tourism Minister Mmamoloko Kubayi-Ngubane announced a number of new lockdown rule changes aimed at reducing the stress for the tourism industry in South Africa. Going forward, accommodation facilities will be allowed to open for leisure purposes. People will be allowed to leave their home for leisure purposes but only within their provinces and no more than two people may stay in a room. This is with the exception of a ‘nuclear’ family: two parents and up to two children. What’s more, tour operators will now be permited to offer guided tours in open-top vehicles.