Focus Online is a marketing agency specialising in driving direct bookings for luxury travel.

We Turn Lookers into Bookers

Success in digital travel marketing requires being found, being relevant, and being ready. Almost 90% of purchases by consumers start with an online search. Site visitors then want a simple, intuitive user experience, whether they’re booking accommodation or experiences.

Our proven strategies for online discovery mean that our clients get found more frequently than their competitors, and our proven conversion optimization approach ensures that more visitors become paying guests, more often.


Proudly working with Luxury Travel Brands since 2012

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Focus Online has provided creative and beautifully designed marketing material and website content for Tuningi, and work closely with our team to make sure the quality of the content is in line with our marketing strategy. The monthly reporting and feedback provides an in-depth analysis of our online marketing statistics.
Lorene Du Plessis / Reservations Manager - Tuningi Safari Lodge
Focus Online has assisted Kings Camp with our social media for both Facebook and Instagram for over 2 years, as well as designing, developing and maintaining our website. They reply promptly and are happy to elaborate on their reports if needed. If you are looking for social media assistance then we would definitely recommend getting in contact with them
Hayley Cooper / Kings Camp
For the past five years, I've worked exclusively with Focus Online. They offer key advantages over other suppliers I've used. They listen carefully to my needs, and help me elucidate my vision especially when I struggle to express it clearly! They are meticulous and patient in their scoping process. They offer holistic, creative solutions that I wouldn't have considered.
Scott Ramsay / Owner - Love Wild Africa
Seasons in Africa has been collaborating with Focus Online on our web development strategy for almost 4 years now. Focus Online have rebuilt our entire web content, optimised it for all mobile platforms and put us at the leading edge of PPC advertising, with a targeted and efficient campaign around driving direct revenue while adding brand value through sincere and relevant social content. We are very pleased with the increase in revenue and results our work with Focus Online has achieved and would not hesitate to recommend them to any company looking to build an online presence and improve yields.
Clive Battell / CEO - Seasons in Africa
We’ve worked with Focus Online for many years and I have nothing but kind words for them. They’re quick to reply to emails and requests, consistently deliver high quality work and keep us updated on industry trends. If you’re looking for excellent personal service and world-class web development, they’re the agency for you!
Heather Kay / General Manager - Ilala Lodge


Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.

Hotel Website Design

Pay Per Click

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.

Google Hotel Ads

Social Media

Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.

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Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.

What do you need?

Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.

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We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.

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Focus Online was founded in Cape Town in 2012 by Shaun Macdonald and Stanley Cornelius. Today, the team is made up of a diverse group of individuals, each offering a unique skill set and perspective that contributes to our ongoing success.

We invest in our staff to attract and retain the brightest talent, giving them the space and resources to grow and live their best life, while delivering exceptional results for our clients.

Measurability and return-on-investment drives everything we do. We believe that we win when our clients win. It’s what we’ve built our reputation on.

Core Team
Sarah Pitout
Social Media
Core Team
Megan Kinnaird
Marketing Manager
Jonathan Cornelius
Video Production
Sharon-Rose Lindeque
Paid Search Analyst
Core Team
Stanley Cornelius
Robyn Harvey
Core Team
Shaun Macdonald
New Business
Peter Horn
Financial Director
Core Team
Mark Theron
Michael van Rooyen
Strategy \ Content \ Photography
Kai Coetzee
Paid Search Analyst
Volker Butow
Senior Paid Search Analyst
Tim Mostert
Kyra Tarr

Our Process

There is no one-size-fits-all approach for developing and implementing a successful Digital Marketing campaign or project. Expect consistent client communication from your dedicated Account Manager, whether over email, on the phone, via Zoom or in-person. We value your time as well as ours, so there will be no meetings that could have been an email. Tight briefing and an extensive information architecture keep projects on track, and project management tools are utilised to keep everyone on the same page.

Why Work With Us


We're specialists in the travel and hospitality industry


We’re a full-service digital marketing agency


We’re big enough to deliver but small enough to care


We're a certified Google Partner marketing agency

News & Insights

The Travel Buying Cycle

Megan Kinnaird / 23 Oct 2023

Unveiling Google’s Bard: A Revolution in AI Technology

Megan Kinnaird / 21 Sep 2023

Recent Shifts in Social Media Marketing

Sarah Pitout / 18 Aug 2023

The Power of Video Marketing in the Hospitality Industry

Megan Kinnaird / 21 Jul 2023

Why Influencers Are Important To The Travel Marketing Industry

Kyra Tarr / 12 Jun 2023

5 Most Exciting AI Tools for Marketing

Megan Kinnaird / 30 May 2023

Welcome to the Future of Data Visualization: Google Data Studio Rebrands As Looker Studio

Megan Kinnaird / 16 Mar 2023

Social Media Trends to Look Out for in 2022

Megan Kinnaird / 17 Mar 2022

8 Ways to Increase Instagram Engagement

Megan Kinnaird / 14 Jul 2021

Bring your travel brand into FOCUS

The web is a busy place. Don’t become a part of the background blur. Our sharp focus on driving direct bookings for boutique hotels and travel brands sets us apart from the competition, and it’ll do the same for your travel brand.

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