Success in digital travel marketing requires being found, being relevant, and being ready. Almost 90% of purchases by consumers start with an online search. Site visitors then want a simple, intuitive user experience, whether they’re booking accommodation or experiences.
Our proven strategies for online discovery mean that our clients get found more frequently than their competitors, and our proven conversion optimization approach ensures that more visitors become paying guests, more often.
From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.
Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.
Social media is a key area of competitive advantage for luxury travel marketing brands. We ensure that your brand achieves impressive engagement rates, effective brand exposure and optimum return from your paid advertising investment.
Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.
Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.
We utilise a proven combination of high-quality content, striking visuals, functional layouts and relevant targeting to ensure that your email marketing campaigns receive high click-through- rates and open rates.
Focus Online was founded in Cape Town in 2012 by Shaun Macdonald and Stanley Cornelius. Today, the team is made up of a diverse group of individuals, each offering a unique skill set and perspective that contributes to our ongoing success.
We invest in our staff to attract and retain the brightest talent, giving them the space and resources to grow and live their best life, while delivering exceptional results for our clients.
Measurability and return-on-investment drives everything we do. We believe that we win when our clients win. It’s what we’ve built our reputation on.
There is no one-size-fits-all approach for developing and implementing a successful Digital Marketing campaign or project. Expect consistent client communication from your dedicated Account Manager, whether over email, on the phone, via Zoom or in-person. We value your time as well as ours, so there will be no meetings that could have been an email. Tight briefing and an extensive information architecture keep projects on track, and project management tools are utilised to keep everyone on the same page.
We're specialists in the travel and hospitality industry
We’re a full-service digital marketing agency
We’re big enough to deliver but small enough to care
We're a certified Google Partner marketing agency
The web is a busy place. Don’t become a part of the background blur. Our sharp focus on driving direct bookings for boutique hotels and travel brands sets us apart from the competition, and it’ll do the same for your travel brand.