Focus Online is a marketing agency specialising in driving direct bookings for luxury travel.

We Turn Lookers into Bookers

Success in digital travel marketing requires being found, being relevant, and being ready. Almost 90% of purchases by consumers start with an online search. Site visitors then want a simple, intuitive user experience, whether they’re booking accommodation or experiences.

Our proven strategies for online discovery mean that our clients get found more frequently than their competitors, and our proven conversion optimization approach ensures that more visitors become paying guests, more often.

Work

Proudly working with Luxury Travel Brands since 2012

Ra-ikane
Seasons in Africa
Melozhori Private Game Reserve
Tuningi Safari Lodge
Scott Ramsay
Turbine Hotel & Spa
Sereno Hotels
Walkersons Hotel & Spa
Kiboko Adventures
FlightSite
Ilala Lodge
Samara Private Game Reserve
Le Franschhoek
The Royal Portfolio
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Focus Online has provided creative and beautifully designed marketing material and website content for Tuningi, and work closely with our team to make sure the quality of the content is in line with our marketing strategy. The monthly reporting and feedback provides an in-depth analysis of our online marketing statistics.
Lorene Du Plessis / Reservations Manager - Tuningi Safari Lodge
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For the past five years, I've worked exclusively with Focus Online. They offer key advantages over other suppliers I've used. They listen carefully to my needs, and help me elucidate my vision especially when I struggle to express it clearly! They are meticulous and patient in their scoping process. They offer holistic, creative solutions that I wouldn't have considered.
Scott Ramsay / Owner - Love Wild Africa
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We’ve worked with Focus Online for many years and I have nothing but kind words for them. They’re quick to reply to emails and requests, consistently deliver high quality work and keep us updated on industry trends. If you’re looking for excellent personal service and world-class web development, they’re the agency for you!
Heather Kay / General Manager - Ilala Lodge
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Seasons in Africa has been collaborating with Focus Online on our web development strategy for almost 4 years now. Focus Online have rebuilt our entire web content, optimised it for all mobile platforms and put us at the leading edge of PPC advertising, with a targeted and efficient campaign around driving direct revenue while adding brand value through sincere and relevant social content. We are very pleased with the increase in revenue and results our work with Focus Online has achieved and would not hesitate to recommend them to any company looking to build an online presence and improve yields.
Clive Battell / CEO - Seasons in Africa
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Services

Web Design & Development

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.


What do you need?

Pay Per Click
Marketing

Our seasoned analysts ensure that your brand achieves optimum returns from its paid advertising investment. Taking a 360-degree approach to online marketing, we focus on optimising your key areas of competitive advantage first.


Request Free Adwords Audit

Social Media
Marketing

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.


Lets talk

Content
Marketing

Combining premium content production and proven distribution techniques, our social media team ensures that you build a relationship with prospective clients even before they start researching specific travel experiences.


What do you need?

Search Engine Optimisation

Adhering to industry standards and employing latest best practice, we ensure that client sites rank competitively for a range of primary and long tail keywords.


Request a SEO Audit

Email
Marketing

From bespoke complex booking engine builds using the latest technologies to custom themes in WordPress our team has years of experience at every level of web design and development.


Email Us

Agency

Focus Online was founded in Cape Town in 2012 by Shaun Macdonald and Stanley Cornelius. Today, the team is made up of a diverse group of individuals, each offering a unique skill set and perspective that contributes to our ongoing success.

We invest in our staff to attract and retain the brightest talent, giving them the space and resources to grow and live their best life, while delivering exceptional results for our clients.

Measurability and return-on-investment drives everything we do. We believe that we win when our clients win. It’s what we’ve built our reputation on.

Megan Kinnaird
Marketing Manager
Sarah Pitout
Social Media
Shaun Macdonald
New Business
Mark Theron
Developer
Stanley Cornelius
Developer
Emma Thomson
Account Management
Andre Bothma
Managing Director
Josh Parsons
Social Media
Tim Mostert
Developer

Our Process

There is no one-size-fits-all approach for developing and implementing a successful Digital Marketing campaign or project. Expect consistent client communication from your dedicated Account Manager, whether over email, on the phone, via Zoom or in-person. We value your time as well as ours, so there will be no meetings that could have been an email. Tight briefing and an extensive information architecture keep projects on track, and project management tools are utilised to keep everyone on the same page.

Why Work With Us

1

We're specialists in the travel and hospitality industry

2

We’re a full-service digital marketing agency

3

We’re big enough to deliver but small enough to care

4

We're a certified Google Partner marketing agency

News & Insights

A Guide to Social Media Scheduling

Joshua Parsons / 15 Jun 2020

Working From Home Tips

Emma Thomson / 18 May 2020

Everything you need to know about Instagram Stories 

Sarah Pitout / 15 May 2020

Covid-19 Travel Resources

Megan Kinnaird / 14 May 2020

5 Useful Free SEO Tools

Megan Kinnaird / 6 May 2020

Free Social Media Tools

Sarah Pitout / 6 May 2020

5 Benefits of Google My Business

Megan Kinnaird / 25 Apr 2020

Bring your travel brand into FOCUS

The web is a busy place. Don’t become a part of the background blur. Our sharp focus on driving direct bookings for boutique hotels and travel brands sets us apart from the competition, and it’ll do the same for your travel brand.


Get In Touch