Website Design

We offer either custom Wordpress theme development for small to medium sized luxury travel brands or bespoke development using Vue.js and Laravel. We are Hotel Website Design Specialists.

Website Usability

User centric design and accessibility.

A hotel website needs to be a good reflection of your brand. Your website should sell the authentic experience you offer – not more, not less. This coupled with simple navigation and clear calls to action will help your website drive more direct bookings. High quality content, website speed and a mobile first approach are key elements in making your website a useful and successful marketing tool.

Website Traffic

A website needs visitors. 

Having our roots in SEO (Search engine optimisation) and Pay Per Click advertising (we are a certified Google Partner) we have had a lot of experience generating highly targeted traffic to websites in the travel industry. 

When we develop a website we are not only user centric but also aware of how development decisions can affect search engine rankings and performance.

Our copywriters and content editors will either help optimise your current content for both users and search engines or assist your brand in developing content to reflect your brand and optimise it for search engine rankings.

We set up Google analytics and custom notifications for all one off development builds. For ongoing clients who use our SEO, Social or Paid search services we provide customised monthly reports and allocate time to reviewing the behaviour of their website visitors.

Our Experience

We only work with travel brands.

We have been building websites for luxury travel brands for the last 10 years. We not only understand the unique business cases of hotels and lodges but we have also developed an understanding of what travel customers are looking for. We can help your property share your USP’s in a simple, clear format.

In many of our hotel website design jobs we have encountered the technologies common to the travel industry. We have integrated into a variety of OTA’s and booking engines. From deep API integrations with complex systems like Amadeus, Opera and WETU to simple booking engine links to The Booking Button, Synxis, Nightsbridge and Hospitality Solutions we have previously worked through it all before.

Focus Online’s strategic approach to marketing has helped us to elevate our business presence in the online space and to reap the rewards. Working with the team is always enjoyable and their insights have enabled us to find solutions to a variety of business challenges - not just for marketing, but for business development in general. We appreciate the professional and transparent manner with which Focus conducts business and we whole heartedly recommend their services.

Isabelle Tompkins / Business Development Manager - Samara. 2020

The Website Design Process

At Focus Online Travel we don’t subscribe to a one size fits all web design and development process. 

Our clients offerings and needs are all different, and we want to do our best work. To do our best work and deliver value to our clients we need to treat each client as an individual, a new challenge, not a checklist of items.

In broad strokes our web development process can be summarised as below:

  1. Brief and brand discussion
  2. Design process
  3. Development and content population
  4. Deployment and optimisation


Hotel Website Design Extras

Analytics & Tracking

We setup Google analytics using Google Tag Manager and create automated notifications and a dashboard in GA. We’ll also add your Facebook tracking pixel and verify your website on Google’s search console. Any additional tracking requirements can be discussed.

Website Hosting

We offer hosting at competitive rates on our dedicated servers with Xneelo. Depending on your target market we can either host the website locally or in Europe. To often hosting on a sub standard shared server and saving on a website hosting bill costs clients website speed and as a result in search engine rankings, traffic and ultimately new business.

Security & Backups

For an annual fee from R3000.00 we monitor your websites uptime using Pingdom and setup your website with premium plugins that improve both security (Wordfence) and do daily backups (Updraft). All our marketing retainer clients receive this as a value added service.

Mobile Friendly

With more than 50% of all internet traffic being mobile – your website will be completely responsive and mobile friendly.

All websites we develop are tested using Googles Mobile Friendly test.


Search Engine Rankings

We have a passion for search marketing. We ensure all the websites we develop are not only technically sound from an SEO standpoint but are content optimised. We’ll make sure the main on page SEO elements are thoughtfully loaded during the content loading portion of the project.

Website Page Speed

All websites we develop need to pass a stringent page speed test before they are released. We use and Google’s page speed insights to ensure the fastest websites come from our stable.