StanFounder and CEO
About us
Over 14 years. Only lodges and hotels.
A small team in Cape Town building websites and marketing for safari lodges, boutique hotels and the collections that represent them.
Our story
How it started.
I started Focus Online in 2012 because lodges and hotels were paying big agencies to be treated like a line item. They deserved marketing people who understand how lodges and boutique hotels sell rooms.
Our first client was Ilala Lodge in Victoria Falls. Over 14 years later, they're still with us.
Since then, that's all we've done. We build the websites, run the ads, look after the SEO, social and email, and report on what turns into bookings for more than 50 properties across Southern and East Africa.
We've stayed small on purpose. You deal with the people doing the work, and the people doing the work know your property, your rates and your season.
Stan CorneliusFounder
A few numbers.
- 14+
- years working only with lodges and hotels
- 50+
- properties we work with today
- 7
- countries: South Africa, Zimbabwe, Zambia, Botswana, Namibia, Kenya and Mauritius
- Day one
- Ilala Lodge, our first client, is still with us
- Certified Google Partner
- Mailchimp certified
The team
The people you'll deal with.
MeganAccount director
KeziAccount manager
KaiPaid media and analytics
SharonGoogle Ads
SarahSocial and Meta ads
KyraCopywriter
MarkDesign and development
TroyWeb developer
MichaelStrategy and photography
JonathanVideo production
RobynBookkeeping
PeterFinancial director
In the field
Name a destination. We've probably been.
It's hard to think of a tourism region in Southern and East Africa we haven't worked in. Sabi Sand, Timbavati, Thornybush and right across the Greater Kruger. Madikwe and Pilanesberg. Zululand, Dullstroom, Clarens and the Karoo. The Cape Winelands, the Garden Route and the West Coast. Victoria Falls, Chobe, Mana Pools, Kariba and Swakopmund. Mozambique, Kenya, Tanzania, Zanzibar, Mauritius and Madagascar.
We've done the game drives, stayed in the rooms and sat down with the reservations teams. That's why our copy sounds like your lodge and not like a brochure, and why our ads find the guests who actually book you.
How we work
Six things we hold to.
Travel onlyFor over 14 years we've worked only with safari lodges, boutique hotels and tourism brands. We know the booking windows, the markets and the guests.
Long partnershipsMost of our clients have been with us for years. As your business changes, we keep refining the plan for new goals, seasons and markets.
Bookings over clicksWe judge our work by enquiries, direct bookings, occupancy and revenue, not impressions.
One joined-up teamWebsites, paid media, SEO, social and content sit in the same room, so everything pulls in the same direction.
No layersYou work directly with the specialists running your account. Quick answers, proactive advice, people who know your property.
Built to measureProper tracking from day one, so you and your team are looking at the same numbers we are.
Tell us about your property.
We'll reply within a working day with a free check of how visible you are on Google and in AI search, and an honest view of where we'd start.