Sashwa River of StarsOlifants River
Marketing · AI search
Be the lodge AI recommends.
More travellers start with a question to ChatGPT, Gemini or Google's AI Overviews. We make sure those answers know who you are, and we measure it every week.
How we do it
What's included.
Weekly visibility trackingSully, our own tool, asks the AI engines the questions your guests ask and records whether you're named, listed or missing.
See the actual answersNot just a score. You see exactly what ChatGPT and the others say about you and your competitors.
Structured dataSchema that tells machines what you are, where you are, and what makes you different.
Answer-first contentPages written to answer the specific questions travellers ask, in a way AI can quote.
Reviews and citationsAI leans on reviews and trusted third-party sites. We help you show up in the places it reads.
Also included: Sully AI visibility tracking, Schema audit, Content recommendations.
How we work
01
Look
We start where bookings are leaking today: tracking, visibility, channel mix and conversion.
02
Fix and build
The few changes that matter most come first. New campaigns, content and set-up where it earns the most.
03
Measure
Monthly reporting in plain language, tied to bookings rather than clicks.
Properties we do this for.
All our work
Zambezi Queen CollectionChobe River
Melozhori Private Game Reserve
Melozhori Private Game ReserveOverberg
Questions
About AI search.
How do I get my lodge recommended by ChatGPT?
AI tools recommend properties they can clearly understand and that trusted sources mention. That means a well-structured website with schema, pages that answer the questions guests ask, consistent details across directories, and good reviews on the sites AI reads.
Can you see what ChatGPT says about my property?
Yes. Sully, our own tool, asks ChatGPT, Gemini and Google's AI the questions your guests ask every week, and records whether you are named, listed or missing, along with the full answer.
Is AI search replacing Google for travel planning?
Not replacing, but a growing share of trip research now starts with an AI question, and Google itself shows AI Overviews above the normal results. Lodges need to be visible in both.
Do I need a new website to show up in AI search?
Not always. Many sites can be improved with schema, better page structure and answer-first content. If the site is slow, built on outdated technology or hard for crawlers to read, a rebuild is usually the faster route.
What does an AI visibility check include?
We run the questions travellers ask about your area and type of stay through the main AI tools, show where you appear and where competitors do, and list the fixes that would make the biggest difference.
AI search works well with SEO and Google Ads, or a website rebuild that takes the booking.
Tell us about your property.
We'll reply within a working day with a free check of how visible you are on Google and in AI search, and an honest view of where we'd start.