Skip to content
Focus Online logoFocus Online

Pricing

What we charge.

Our fees for marketing and websites. All prices exclude VAT, and ad spend is paid to Google and Meta directly.

Marketing

Three ways to partner.

The team and the tools are the same on every model. The difference is how much of the fee is fixed and how much depends on the bookings we drive.

Fixed RetainerA fixed monthly fee for an agreed scope. You know exactly what you'll pay each month. Best for established properties with steady budgets.
from R20,000
per month
≈ US$1,100
HybridA lower retainer plus a commission on the direct bookings we generate. Best for growing properties that want aligned incentives.
from R15,000
per month + 3 to 5%
≈ US$830
Growth PartnershipOur lowest retainer with a higher commission. We get paid mainly when you get bookings. Best for new or seasonal properties.
from R10,000
per month + 5 to 8%
≈ US$550

Websites

What a build costs.

How we build
EssentialFor new lodges or a quick, professional refresh.
from R60,000
≈ US$3,300
once-off
Premium CustomFor established properties that want a site as distinctive as the stay.
from R100,000
≈ US$5,500
once-off
Digital PlatformsFor collections, operators and representation companies.
from R200,000
≈ US$11,000
once-off

Hosting and care: included for marketing retainer clients, otherwise R3,000 per month.

Questions

Things people ask.

How is commission calculated?

It depends on the property. For most, it's a percentage of direct bookings we can attribute to our marketing, tracked through UTM tags and Waypoint. For others we also count website enquiries and email bookings; a few lodges simply report each month what came through direct. The rate can vary by service, by source market (South African versus international) and by whether repeat guests are included. We agree the exact rules in writing before we start, per property.

What does the retainer cover?

Strategy, campaign management, optimisation, reporting and day-to-day communication. The exact scope depends on which channels we run for you.

What about ad spend?

Ad spend is separate from our fees and paid directly to Google, Meta and the other platforms. For Google Ads we usually recommend at least R15,000 to R20,000 a month, depending on the property and season.

Can we switch models?

Yes. Many clients start on one model and move as the business changes, for example from Growth Partnership to a Fixed Retainer once bookings settle.

Do you need a long contract?

We usually start with a three to six month term so there's time to optimise properly. After that, most agreements run month to month with 30 days' notice.

Do prices include VAT?

No, all prices exclude VAT. Fees escalate once a year on 1 March.

Tell us about your property.

We'll reply within a working day with a free check of how visible you are on Google and in AI search, and an honest view of where we'd start.

hello@focusonline.co.za · +27 21 685 9784

Services you're thinking about
Pricing | Focus Online