Ilala Lodge HotelVictoria Falls
Marketing · SEO
Rank for the searches that turn into stays.
Travel SEO for lodges and hotels: technical fixes and content that help your property rank in Google for the searches that matter, built on years of optimising travel websites for bookings rather than vanity traffic.
How we do it
What's included.
Technical foundationsFast, mobile-friendly pages with clean code and proper schema markup: the basics Google rewards.
A travel SEO approachKeyword research, on-page optimisation and link-building shaped by what works for safari lodges, boutique hotels and the collections behind them, not generic SEO playbooks written for e-commerce.
Keywords that bookWe target searches that lead to stays, not traffic for its own sake. 'Luxury safari lodge Kruger' beats a generic ranking.
Content that answers questionsTravellers research a lot before they book. We write content that answers their questions and shows you know your area.
Local and regional searchBe the answer for your area, whether that's the Sabi Sand, Franschhoek, the Garden Route or the Mara.
Migrations without lossesEvery old URL mapped when a site is rebuilt, so you keep the rankings you've earned.
Reviews and reputationReviews now feed both Google and AI answers. We help you collect and respond to them.
Also included: Copywriting, Schema and structured data.
How we work
01
Look
We start where bookings are leaking today: tracking, visibility, channel mix and conversion.
02
Fix and build
The few changes that matter most come first. New campaigns, content and set-up where it earns the most.
03
Measure
Monthly reporting in plain language, tied to bookings rather than clicks.
Properties we do this for.
All our work
Sashwa River of StarsOlifants River
Tuningi Safari LodgeMadikwe
Questions
About SEO.
How long does SEO take for a lodge or hotel website?
Technical fixes can show results within weeks. Content and authority usually take three to six months to build meaningful rankings for competitive searches like 'luxury safari lodge Sabi Sand'.
What should a lodge website rank for?
Your name and the searches that lead to bookings: your area and reserve, the type of stay (honeymoon, family, exclusive use) and the questions guests ask while planning, such as malaria risk, best time to visit and how to get there.
Will a new website hurt our Google rankings?
Not if the move is handled properly. We map every old URL to its new page with redirects and keep the content that already ranks, so you keep the traffic you've earned.
Is SEO still worth it now that people use AI to plan trips?
Yes. ChatGPT, Gemini and Google's AI Overviews draw heavily on well-structured websites and the pages that rank in search. Good SEO is the foundation for being recommended by AI.
SEO works well with AI search and Google Ads, or a website rebuild that takes the booking.
Tell us about your property.
We'll reply within a working day with a free check of how visible you are on Google and in AI search, and an honest view of where we'd start.