Turbine Hotel and SpaKnysna
Marketing · Social
Turn followers into guests.
Social media and Meta advertising for safari lodges and boutique hotels: content, community and campaigns that inspire travel and drive bookings.
How we do it
What's included.
Content and managementConsistent, on-brand content that shows off your property's character, from guest moments to wildlife sightings.
Community managementTimely replies to comments, messages and reviews that build relationships with past and future guests.
Meta advertisingFacebook and Instagram campaigns aimed at travellers most likely to enquire and book, with creative that stops the scroll.
RetargetingStay front of mind with people who visited your site, engaged with you, or stayed before.
Email that brings guests backSocial keeps you in front of new travellers. Email looks after the ones you already have. We set up and send your newsletters and seasonal specials in Mailchimp, and report on opens, clicks and enquiries.
Influencers and guest contentWe help you find and vet the right creators, brief them on what the property needs, and get the most out of what they produce. Your team hosts the visit, and we make sure it pays off online.
How we work
01
Look
We start where bookings are leaking today: tracking, visibility, channel mix and conversion.
02
Fix and build
The few changes that matter most come first. New campaigns, content and set-up where it earns the most.
03
Measure
Monthly reporting in plain language, tied to bookings rather than clicks.
Properties we do this for.
All our work
Molori Private CollectionMadikwe and Mana Pools
Zambezi Queen CollectionChobe River
Questions
About Social.
Which social platforms matter most for safari lodges and boutique hotels?
Instagram first, for inspiration and storytelling, then Facebook for community and Meta advertising. Both feed the same Meta ads platform, which is where most social bookings come from.
Do you create the content or do we supply it?
Both. We have our own photographers and videographers who can shoot the property, quoted separately. We also love content from the property itself. A ranger's sighting or a GM's walk through the lodge often does better than anything staged.
Can social media drive direct bookings?
Yes, but it's mainly where guests get inspired rather than where they book. Social builds desire and keeps you top of mind, and the booking usually comes later through search, your website or an agent. We track that path so you can see what social contributes.
Do you work with influencers?
Selectively. We look for creators whose audience matches your guests, and we judge partnerships on enquiries and bookings rather than likes.
Social works well with Google Ads and SEO, or a website rebuild that takes the booking.
Tell us about your property.
We'll reply within a working day with a free check of how visible you are on Google and in AI search, and an honest view of where we'd start.