2024 has been a game-changing year for Canva, particularly in the realm of AI-powered design. With over 185 million monthly users, Canva continues to empower global teams and enterprises with its expanding suite of visual communication tools. As a leader in digital marketing, staying ahead of these innovations is key to delivering cutting-edge strategies for our clients.

Earlier this year, Canva hosted its most significant event yet: Canva Create, live from the YouTube Theatre in Los Angeles. With 3,500 in-person attendees and over 2.5 million tuning in online, the event showcased groundbreaking updates that are reshaping the future of visual communication, including AI enhancements designed to streamline workflows and boost creativity.

From an entirely revamped editor experience to tailored solutions for global enterprises, and powerful new AI tools, Canva’s latest updates offer exciting opportunities for marketers to elevate their creative capabilities.

Let’s dive into the top AI-driven innovations that will transform how you work.

Canva’s AI Tools Levelled Up

Canva continues to push the boundaries of AI, offering new tools that make creating professional designs even easier and more efficient. From generating personalised content to speeding up your workflow, Canva’s AI updates are designed to enhance creativity while saving time. Here are the latest AI-powered features that will revolutionise how you design and communicate.

The latest upgrades:

Magic Media: Canva’s leading image and video generation tool can now create stunning graphics like icons, stickers, and illustrations with just a simple text description. Simply describe what you need, and Magic Media will turn your words into beautiful visuals instantly.

Magic Write: Canva’s AI copywriting tool has levelled up with personalisation capabilities. By uploading a sample of your brand’s tone of voice, Magic Write can generate text that mirrors your style, making it easier to create on-brand messaging that feels authentic to you or your business.

Magic Design: Canva’s Magic Design has received an upgrade powered by cutting-edge generative AI. Expect higher-quality templates right from the start, meaning less time spent editing and more time bringing your vision to life.

Styles: With a single click, Styles lets you match colours, fonts, and decorative elements from another design or brand asset. Whether it’s a Canva template or an image, this feature ensures consistency across all your projects.

Layouts: When you’re stuck for ideas, Layouts provides creative inspiration by suggesting different ways to arrange your slides. With one click, you can apply a fresh layout to your design and keep moving forward.

Resize & Magic Switch: Transforming a design has never been faster. With Resize & Magic Switch, you can instantly convert any Canva design into a personalised document or format. Think of turning a brainstorm into a brief or a presentation into a proposal in just a few clicks.

Photo Editor: Canva’s AI-powered Photo Editor now gives you even greater control. Magic Grab lets you move, remove, or replace any element in your photo as easily as editing a template. After perfecting your shot, use Mockups to transform your image into a polished mockup template.

Video Editor: Canva’s video editor now includes powerful AI tools to make video creation even easier. The Highlights Tool captures the best parts of your videos, generating engaging clips, while Enhance Voice removes background noise to make sure your audio is crystal clear.

These AI-driven upgrades put creative power at your fingertips, helping you bring ideas to life faster and more efficiently than ever before.

Time-Saving Tools Added

Canva has introduced a suite of time-saving tools designed to supercharge your creative process and streamline workflows:

Bulk Create: Perfect for marketers, Bulk Create allows you to update images, text, and graphics across multiple designs by simply uploading a CSV or Excel file. No more manual edits!

Ad Tech Integrations: Create and optimise your ad campaigns directly in Canva. Access ready-made templates and tailored suggestions, then publish seamlessly to platforms like Google, Meta, or Amazon.

Data Autofill: Integrate business data from platforms like Salesforce into your designs with a single click, making it easier than ever to create data-driven pitch decks and sales materials.

Recordings: Add a personal touch by recording narrations, voiceovers, or entire presentations to share polished pitches with clients or teams.

More Canva Updates in 2024

New Interface & Introduction of Courses

To enhance Canva for professional use, the platform has introduced a fully updated interface. Rolling out gradually through August, the new homepage and editing experience are designed to streamline workflows, organise designs more efficiently, and foster better collaboration across teams.

In addition, Canva has introduced Courses, a powerful new feature for scalable learning and development. Whether you’re onboarding new hires, sharing company updates, or upskilling team members, Courses make it easy to create and distribute training materials. Directly integrated into Canva, this tool allows you to transform presentations, whiteboards, documents, and videos into structured learning sequences. Each course is tailored for self-paced learning, with progress tracking built-in, making it simple to inspire and develop your workforce with engaging, interactive content.

Work Kits Unveiled

Canva has partnered with industry experts across various fields to bring professional insights directly into the platform with the introduction of Work Kits. These tailored hubs—designed for teams in Marketing, Creative, Sales, and HR—make it easier than ever to access best practices and streamline workflows. Each Work Kit provides a curated collection of resources, templates, playbooks, and apps, empowering teams to deliver their best work efficiently and effectively. Whether you’re crafting a marketing campaign or refining HR processes, Work Kits offer a centralised, expertly designed toolkit for any professional.

Learn more about Work Kits.

Missed the 2024 event? You can catch up on the recast of the keynote here.

Canva Create 2024 introduced a groundbreaking array of AI-powered tools and time-saving features that are set to transform the creative process. From enhanced design automation to new learning solutions like Courses and Work Kits, Canva is empowering professionals across industries to work smarter and faster.

For digital marketers, staying ahead of these innovations is key to delivering cutting-edge strategies. Whether you’re streamlining workflows or elevating your brand’s visual communication, Canva’s updates for 2024 offer the perfect toolkit to keep you at the forefront of creativity and efficiency.