Maximising International Sales with Meta Marketing

We recently sat in on a Meta training session covering best practices that can help to maximise international sales across Meta technologies. Here are some of our simple takeaways that you can apply to your campaigns.

1. Simplify ad sets

When it comes to marketing to multiple countries or international cities around the globe, Meta’s marketing pros recommend simplifying to a single campaign and a single ad set for all markets. This will give you the best chance of quickly exiting the learning phase and delivering better results.

2. Use Meta’s automations to your benefit

This is an easy way to optimise performance if you are looking to sell to new and existing customers with little to no specific campaign requirements. With a flick of a switch you can optimise performance across campaign budget, creative, destination, placement and audience by making use of Meta’s latest automations – namely Meta Advantage +.

Meta Advantage+ shopping campaigns is one automation solution that optimises across the full campaign set-up, helping generate international sales more efficiently.

Easy win: Another easy automation to optimise your ad creative is to switch on the Languages option. In Meta Ads Manager, you can create ads that display in multiple languages so people automatically see your ad in the correct language. This means you don’t need to create various ad sets for each language and apply separate language targeting.

3. Diversify your ad creatives

Different people might shop internationally for different reasons and diversified ad creatives
helps meet people’s unique motivations.

Some helpful tips discussed to diversify ad creatives to speak to multiple audiences was to create with one of the following in mind:

• Product benefits: Describe product features to answer “what is it?”
• Rational benefits: Explain a consumer benefit to answer “Why do I need it?”
• Emotional benefits: Focuses on an emotional motivation to answer “How does it make me feel?”

Top tip: reel ads are still top performers and in particular partnership ads or collaborations with local content creators.

4. Ensure you are receiving good quality data

Another top recommendation from Meta’s marketing pros was to ensure the data you are getting is good quality to better understand and connect with shoppers. The way they suggest doing this is to integrate Conversions API. You can find a step by step here.

Maximising international sales with Meta’s advanced marketing tools and AI enhancements can significantly boost your ad campaign performance. By simplifying ad sets, utilising Meta’s automation features, diversifying ad creatives, and ensuring high-quality data integration, you can effectively reach and engage a global audience. Embracing these strategies will not only streamline your marketing efforts but also enhance your ability to connect with diverse consumers, ultimately driving better results and higher sales.

If it sounds like gibberish to you, let our experienced team take over and set up a strategy with all of the latest enhancements from the Meta Universe. Get in touch via email hello@focusonline.co.za or fill in our contact form and we’ll get back to you.