Marketing
Marketing that fills the rooms.
A travel and hospitality marketing agency running five disciplines as one team, measured against direct bookings. Every account starts with proper GA4 and booking engine tracking.
Disciplines
Five things we run.
Also included where it helps: copywriting, analytics and email.
Built in-house
Measured, not guessed.
We built our own software so every client can see what's working. Bookings, channels and AI visibility, in one place, updated every week.
| TRACKED PHRASE | CHATGPT | GEMINI | PERPLEXITY | AI OVERVIEWS |
|---|---|---|---|---|
| honeymoon lodge madikwe | ● Named | ● Named | ◐ Listed | ● Named |
| malaria-free family safari | ◐ Listed | ● Named | ○ Missing | ◐ Listed |
| big five lodge near johannesburg | ○ Missing | ○ Missing | ○ Missing | ◐ Listed |
| exclusive use safari villa | ● Named | ◐ Listed | ● Named | ○ Missing |
Why us
We understand travel.
We've spent over 14 years working only with lodges and hotels, so we speak your language. We know ADR, lead times and seasonality, and we know where luxury guests to Southern Africa come from. The UK, US, Germany and Australia lead the way. For some properties, though, we've seen strong results from France, Italy or Spain. We work with you to target the markets that send well-qualified traffic to your property.
Our team has also travelled the region. We've been from Knysna to Hazyview and from Johannesburg's city hotels to Paternoster, and further afield from Victoria Falls to Swakopmund. When we write about a destination, we've usually been there.
Booking engines and systems we work with every day
- NightsBridge
- ResRequest
- SiteMinder
- Tourplan
- Benson
- Profitroom
- RoomRaccoon
- Opera
- Hospitality Solutions
- Semper
Tell us about your property.
We'll reply within a working day with a free check of how visible you are on Google and in AI search, and an honest view of where we'd start.