Lodges and camps
Less reliance on OTAs and wholesale, more guests booking you directly. On retainer, or on commission when that fits better.
Safari lodges and boutique hotels · Since 2012
More direct bookings for the places guests dream about.
A travel marketing agency in Cape Town, building websites and running campaigns for safari lodges, boutique hotels and the collections behind them, across Southern and East Africa.
First conversations come with a free look at how visible you are on Google and in AI search. No obligation.
Tuningi, Madikwe
14+years marketing lodges
~50properties on our books
8countries we market
GCertified Google Partner
We work with the people who run, own and represent remarkable places.
Boutique hotels and groups
The specialist team behind your GM or marketing manager. Clear reporting, and someone who answers on WhatsApp.
Collections and rep agencies
Consistent tracking across a portfolio, agent-facing sites and reporting that rolls up to the collection.
“Most lodges don't have a traffic problem. They have a leak between the look and the booking.”
Stan Cornelius, founder
Websites
Lodge websites built to take the booking.
Design, build and hosting. WordPress you can edit yourself, or custom platforms for groups that need agent areas and live rates. Connected to NightsBridge, ResRequest, Profitroom and SiteMinder.
See our websitesMarketing
Marketing that fills the rooms.
Google AdsHotel Ads, search and brand protection, run by analysts who only manage travel accounts.
SEOTechnical fixes and content that answers the questions travellers ask before they book.
SocialInstagram and Facebook content and Meta ads, with our own photographer and videographer.
AI searchGuests now ask ChatGPT and Google's AI where to stay. We track whether you're named.
How we work
01
Look
We start with where bookings are leaking today: your website, your search visibility, your channel mix and how quickly enquiries are answered.
02
Fix and build
The few changes that matter most come first. A new site where it's needed, better campaigns, content that answers guests' real questions.
03
Measure
Monthly reporting in plain language, tied to bookings rather than clicks, so you always know what your budget is doing.
Built in-house
Measured, not guessed.
We built our own software so every client can see what's working. Bookings, channels and AI visibility, in one place, updated every week.
WaypointYour property dashboard: bookings, channels and visibility in one login.
SullyWeekly checks of ChatGPT, Gemini and Google AI for the questions your guests ask.
waypoint · Reach › AI visibility
WaypointOverviewYieldReachAI visibilityTrack
AI visibility · [Your Lodge]SAMPLE DATA · WEEKLY SCAN
Phrases where you're named
7 of 12
Change since last week
+2
Trend, 8 weeks
| TRACKED PHRASE | CHATGPT | GEMINI | PERPLEXITY | AI OVERVIEWS |
|---|---|---|---|---|
| honeymoon lodge madikwe | ● Named | ● Named | ◐ Listed | ● Named |
| malaria-free family safari | ◐ Listed | ● Named | ○ Missing | ◐ Listed |
| big five lodge near johannesburg | ○ Missing | ○ Missing | ○ Missing | ◐ Listed |
| exclusive use safari villa | ● Named | ◐ Listed | ● Named | ○ Missing |
LATEST ANSWER · CHATGPT> where should we stay in madikwe for our honeymoon?For a honeymoon in Madikwe, [Your Lodge] is often recommended for its private plunge pools and small size...
From the Garden Route to the Zambezi to the Mara.
All our work
Kings CampTimbavati
- Website
- Marketing
Zambezi Queen CollectionChobe River
- Website
- Marketing
Palm River HotelVictoria Falls
- Website
- Marketing
The David LivingstoneLivingstone
- Website
- Google Ads
- SEO
Garonga Safari CampGreater Makalali
- Google Ads
- Social Media
- AI Visibility
Knysna HollowGarden Route
- Website
- Google Ads
- AI Visibility
“Creative, beautifully designed marketing, and a team that works closely with us so it all ties back to our strategy.”
Lorene Du Plessis · Tuningi Safari Lodge
The team
You deal with the people doing the work.
Focus Online started in 2012 because lodges were being treated as a line item. Designers, developers, ads specialists, a copywriter and a photographer, all in Cape Town. Most of us have been here for years, and so have our clients.
Founder
Accounts
Accounts
Paid media
Design
What we charge
Fixed retainerEstablished properties with steady budgets
from R20,000 / month
HybridA lower retainer plus a share of bookings
from R15,000 / month + 3 to 5%
Growth partnershipNew or seasonal properties
from R10,000 / month + 5 to 8%
WebsitesDesign, build and launch. Hosting included on retainer
from R60,000 once-off
Ad spend is paid to Google and Meta directly.
Tell us about your property.
We'll reply within a working day with a free check of how visible you are on Google and in AI search, and an honest view of where we'd start.