Welcome to the Future of Data Visualization: Google Data Studio Rebrands As Looker Studio

March 16, 2023 | Megan Kinnaird
Calling all digital marketing enthusiasts! Data visualization and analysis just got a big upgrade.

Say goodbye to the limitations of Google Data Studio, and say hello to its sleeker, more-powerful sibling: Looker Studio. In this post, we’ll explore what changed with the rebrand, dive deep into Looker Studio’s new features, and discuss how this cutting-edge tool can revolutionize the way you analyse data and boost your hospitality enterprise’s productivity.

When Google acquired Looker in 2019, it was only a matter of time before the two platforms joined forces to create a data visualization powerhouse. So without further ado, Google Data Studio now falls under the umbrella of Looker, merging the best features of both worlds to create Looker Studio. The unified product now offers a more streamlined, user-friendly experience, catering to the ever-evolving needs of businesses in various industries, including the travel sector.

As part of the rebrand, Looker Studio has introduced a host of new features, taking data analysis and visualization to new heights. Among the standout enhancements are the introduction of a free and paid-for Pro version, team collaboration opportunites, Google Cloud project linking, custom visualizations, integrations with machine learning tools, and a more robust API functionality.

Looker Studio enables users to create and use custom visualizations that cater to their specific needs. This feature allows users to represent the data in the most effective way possible, ensuring that critical information doesn’t get overlooked. With Looker Studio’s extensive library of third-party visualizations, coupled with the ability to create your own, the sky’s the limit when it comes to exploring your data.

Another game-changing feature of Looker Studio is its native integration with Google AI Platform, BigQuery ML, and TensorFlow. This all-encompassing integration empowers users to develop, train, and deploy machine learning models, without even needing a deep understanding of the underlying technology. For marketing executives, this means being able to tap into the power of AI to predict travel trends, identify opportunities for cost reductions, and deliver unrivalled customer experiences – all within Looker Studio.

With its rebrand to Looker Studio, Google has unleashed a truly impressive platform for data visualization and analysis. The new features and capabilities introduced with Looker Studio can transform the way travel executives access and handle their data, resulting in more informed decisions and ultimately driving success. From custom visualizations to machine learning integration to robust data governance, Looker Studio has it all.

All this is why we utilise the platform – as a reports and dashboard tool – to help propel your travel business to new heights.


Work With Us

Let us help you get your digital marketing on track.

Contact Us
Photo by Thomas Bennie on Unsplash

What Does Lockdown Level 2 Mean For The Tourism Industry in South Africa?

Recent Shifts in Social Media Marketing